{"product_id":"brand-management-strategies-luxury-and-mass-markets-9781501318436","title":"Brand Management Strategies: Luxury and Mass Markets","description":"\u003cp\u003e • Author(s): William D'arienzo\u003cbr\u003e • Publisher: Bloomsbury\u003cbr\u003e • Publisher Imprint: Fairchild\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Industries - Fashion \u0026amp; Textile Industry\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. \u003ci\u003eBrand Management Strategies: Luxury to Mass Market\u003c\/i\u003epresents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand, brand strategy, and business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eFeatures \u003c\/b\u003e\u003cbr\u003e- Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more\u003cbr\u003e- \u003ci\u003eBrandstorming\u003c\/i\u003e: \u003ci\u003eSuccesses\u003c\/i\u003e and \u003ci\u003eFailures \u003c\/i\u003edepict real world case studies of successful-and not so successful-branding strategies \u003cbr\u003e- Experiential learning tools include learning objectives, bolded key terms, and end of chapter \u003ci\u003eConversations\u003c\/i\u003ediscussion questions and \u003ci\u003eChallenges \u003c\/i\u003eprojects and activities \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSTUDIO Resources\u003cbr\u003e\u003c\/b\u003e- Study smarter with self-quizzes featuring scored results and personalized study tips\u003cbr\u003e- Review concepts with flashcards of terms and definitions \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTeaching \u003c\/b\u003eResources\u003cbr\u003e- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes\u003cbr\u003e- Test Bank includes sample test questions for each chapter\u003cbr\u003e- PowerPoint(R) presentations include full color images from the book and provide a framework for lecture and discussion \u003cp\u003e\u003c\/p\u003eThis bundle includes \u003ci\u003eBrand Management Strategies\u003c\/i\u003e and \u003ci\u003eBrand Management Strategies \u003c\/i\u003eSTUDIO Access Card.","brand":"Fairchild","offers":[{"title":"Paperback","offer_id":45091113795735,"sku":"9781501318436","price":6226.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781501318436_3282711f-d8be-4d75-b0fb-ff6ab20dbbb0.jpg?v=1738146142","url":"https:\/\/atlanticbooks.com\/products\/brand-management-strategies-luxury-and-mass-markets-9781501318436","provider":"Atlantic Books","version":"1.0","type":"link"}