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Brand Mastery Guide

by James Seligman
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Current price ₹954.00
Original price ₹980.00
Original price ₹980.00
Original price ₹980.00
(-3%)
₹954.00
Current price ₹954.00

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Book cover type: Paperback
  • ISBN13: 9798224954087
  • Binding: Paperback
  • Subject: N/A
  • Publisher: James Seligman
  • Publisher Imprint: James Seligman
  • Publication Date:
  • Pages: 142
  • Original Price: USD 9.99
  • Language: English
  • Edition: N/A
  • Item Weight: 186 grams
  • BISAC Subject(s): Marketing / Multilevel

The theory and practice are explained by a well-respected brand expert.

  • To brand or not to brand
  • Brand evolution
  • Brand equity
  • Asset Value
  • Research
  • Design
  • Colour logic
  • Legals
  • Keeping up to date

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