{"product_id":"brand-mastery-guide-9798224954087","title":"Brand Mastery Guide","description":"\u003cp\u003e • Author(s): James Seligman\u003cbr\u003e • Publisher: James Seligman\u003cbr\u003e • Publisher Imprint: James Seligman\u003cbr\u003e • BISAC: Marketing - Multilevel\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe theory and practice are explained by a well-respected brand expert. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTo brand or not to brand\u003c\/li\u003e\n\u003cli\u003eBrand evolution\u003c\/li\u003e\n\u003cli\u003eBrand equity\u003c\/li\u003e\n\u003cli\u003eAsset Value\u003c\/li\u003e\n\u003cli\u003eResearch\u003c\/li\u003e\n\u003cli\u003eDesign\u003c\/li\u003e\n\u003cli\u003eColour logic\u003c\/li\u003e\n\u003cli\u003eLegals\u003c\/li\u003e\n\u003cli\u003eKeeping up to date\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46380050645143,"sku":"9798224954087","price":954.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798224954087.webp?v=1768768626","url":"https:\/\/atlanticbooks.com\/products\/brand-mastery-guide-9798224954087","provider":"Atlantic Books","version":"1.0","type":"link"}