{"product_id":"brand-new-solving-the-innovation-paradox-how-great-brands-invent-and-launch-new-products-services-and-business-models-9780470643594","title":"Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models","description":"\u003cp\u003e • Author(s): G. Michael Maddock\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBRAND NEW Solving the Innovation Paradox--How Great BrandsInvent and Launch New Products, Services, and Business Models\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand New's\u003c\/b\u003e revolutionary innovation process is a provenroad map you can put to work immediately to create successful newproducts, services, and business models. Leading innovationpractitioners, and the coauthor of the bestseller \u003ci\u003eCustomers forLife\u003c\/i\u003e, the authors of this tightly focused, highly entertainingbook have nailed the issue perfectly when it comes tosuccessfullyintroducing anything new.\u003c\/p\u003e\u003cp\u003eResearch shows people like new products and services. Indeedthey go out of their way to try to find them. Yet companies aretruly terrible at providing new products and services that meetthese customers' needs.\u003c\/p\u003e\u003cp\u003eWhy are companies so bad at giving customers what they want?Because they lack a simple proven process that makes sureinnovation occurs efficiently time after time.\u003c\/p\u003e\u003cp\u003eNo one knows this better than Mike Maddock and his team atMaddock Douglas, the Agency of Innovation, which has worked closelywith more than a quarter of the Fortune 100. To solve theinnovation paradox, Maddock explains the process his team has usedto help the world's best companies and shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eFind needs and opportunity in the marketplace\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCome up with significant market insights\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCreate compelling communication (using the actual words yourcustomers use) to convince people to try your new creation\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhat has worked for some of the world's most successfulcompanies, when it comes to innovation, will work for you. Startputting the lessons of \u003ci\u003eBrand New\u003c\/i\u003e to work . . . before thecompetition does.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45113501843607,"sku":"9780470643594","price":2321.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470643594.webp?v=1767268567","url":"https:\/\/atlanticbooks.com\/products\/brand-new-solving-the-innovation-paradox-how-great-brands-invent-and-launch-new-products-services-and-business-models-9780470643594","provider":"Atlantic Books","version":"1.0","type":"link"}