{"product_id":"brand-power-built-in-how-tech-products-really-win-hearts-and-minds-9781637748527","title":"Brand Power Built in: How Tech Products Really Win Hearts and Minds","description":"\u003cp\u003e • Author(s): Lifang He\u003cbr\u003e • Publisher: Matt Holt Books\u003cbr\u003e • Publisher Imprint: Matt Holt Books\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you've ever tried to build, launch, or grow a tech product, you've probably wrestled with this question: How do we \u003c\/b\u003e\u003cb\u003e\u003ci\u003ereally\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e win customers' hearts and minds?\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat separates promising products from true market leaders isn't just great technology--it's embedding brand power into your product's DNA from day one, \u003ci\u003enot\u003c\/i\u003e as an afterthought once the product is built. \u003cp\u003e\u003c\/p\u003eToo many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you \u003ci\u003ebuild in brand power\u003c\/i\u003e from the start, you don't just build better products and experiences--you create a far more valuable business. That's the hidden opportunity most companies miss. \u003cp\u003e\u003c\/p\u003eDrawing on everything she's learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, and other category winners, she offers a repeatable framework for building differentiation and lasting value from the earliest stages. You'll learn how to build brand power into product development, go-to-market, and scaling strategies, and how to navigate AI's impact on branding, customer experience, and product growth. \u003cp\u003e\u003c\/p\u003eWritten for founders, product builders, marketers, and business leaders, \u003ci\u003eBrand Power Built In\u003c\/i\u003e gives you the insider playbook to win customers' hearts and minds from day one and across the entire product journey.","brand":"Matt Holt Books","offers":[{"title":"Hardcover","offer_id":47774315544727,"sku":"9781637748527","price":2151.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781637748527.webp?v=1777983828","url":"https:\/\/atlanticbooks.com\/products\/brand-power-built-in-how-tech-products-really-win-hearts-and-minds-9781637748527","provider":"Atlantic Books","version":"1.0","type":"link"}