{"product_id":"brand-therapy-15-techniques-for-creating-brand-strategy-in-pharma-and-medtech-9781788600057","title":"Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech","description":"\u003cp\u003e • Author(s): Brian D. Smith\u003cbr\u003e • Publisher: Practical Inspiration Publishing\u003cbr\u003e • Publisher Imprint: Practical Inspiration Publishing\u003cbr\u003e • BISAC: Industries - Pharmaceutical \u0026amp; Biotechnology\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBrand Therapy is a \"how to\" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Paperback","offer_id":45030842499223,"sku":"9781788600057","price":1825.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781788600057.webp?v=1767098277","url":"https:\/\/atlanticbooks.com\/products\/brand-therapy-15-techniques-for-creating-brand-strategy-in-pharma-and-medtech-9781788600057","provider":"Atlantic Books","version":"1.0","type":"link"}