{"product_id":"brand-vinci-9789384052683","title":"Brand Vinci","description":"\u003cp\u003e • Author(s): Pavan Padaki\u003cbr\u003e • Publisher: Bloomsbury Publishing (IN)\u003cbr\u003e • Publisher Imprint: Bloomsbury India\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBrand Vinci\u003c\/i\u003e decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life.\u003cbr\u003e  Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.\u003c\/p\u003e","brand":"Bloomsbury Publishing (IN)","offers":[{"title":"Hardcover","offer_id":46359975755927,"sku":"9789384052683","price":195.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789384052683.webp?v=1769306282","url":"https:\/\/atlanticbooks.com\/products\/brand-vinci-9789384052683","provider":"Atlantic Books","version":"1.0","type":"link"}