{"product_id":"brand-vision-how-to-energize-your-team-to-drive-business-growth-9780470028353","title":"Brand Vision: How to Energize Your Team to Drive Business Growth","description":"\u003cp\u003e • Author(s): David Taylor\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003eDavid Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.  \u003c\/p\u003e\u003cp\u003eDesigned in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:\u003c\/p\u003e  *Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition *The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' *Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers *Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement  \u003cp\u003eThought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201429692567,"sku":"9780470028353","price":2999.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470028353.webp?v=1767667919","url":"https:\/\/atlanticbooks.com\/products\/brand-vision-how-to-energize-your-team-to-drive-business-growth-9780470028353","provider":"Atlantic Books","version":"1.0","type":"link"}