{"product_id":"branded-how-retailers-engage-consumers-with-social-media-and-mobility-9780470768679","title":"Branded!: How Retailers Engage Consumers with Social Media and Mobility","description":"\u003cp\u003e • Author(s): Bernie Brennan\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003eWritten through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.\u003cbr\u003e Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:   *Provides a clear review of social media as well as the rapid changes in the development and use of mobility. *Demonstrates why retailers cannot 'wait and see', and must move rapidly *Shows how each company's social media and mobility initiatives are based on the individual personality of the company. *Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201429233815,"sku":"9780470768679","price":1670.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470768679.webp?v=1767667918","url":"https:\/\/atlanticbooks.com\/products\/branded-how-retailers-engage-consumers-with-social-media-and-mobility-9780470768679","provider":"Atlantic Books","version":"1.0","type":"link"}