{"product_id":"branding-black-womanhood-media-citizenship-from-black-power-to-black-girl-magic-9781978829909","title":"Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic","description":"\u003cp\u003e • Author(s): Timeka N. Tounsel\u003cbr\u003e • Publisher: Rutgers University Press\u003cbr\u003e • Publisher Imprint: Rutgers University Press\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003eCaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women's resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. \u003ci\u003eBranding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic \u003c\/i\u003eexamines the commercial infrastructure that absorbed Thompson's mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women's possession of a distinct magic or power when it suits their profit agendas. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBeginning with the inception of the \u003ci\u003eEssence\u003c\/i\u003e brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women's empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars. \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e","brand":"Rutgers University Press","offers":[{"title":"Paperback","offer_id":45034749493399,"sku":"9781978829909","price":2248.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781978829909.webp?v=1769210982","url":"https:\/\/atlanticbooks.com\/products\/branding-black-womanhood-media-citizenship-from-black-power-to-black-girl-magic-9781978829909","provider":"Atlantic Books","version":"1.0","type":"link"}