{"product_id":"branding-democrats-a-top-to-bottom-reimagining-of-campaign-strategies-9781637554715","title":"Branding Democrats: A Top-To-Bottom Reimagining of Campaign Strategies","description":"\u003cp\u003e • Author(s): Ken Weber | Daryl Weber\u003cbr\u003e • Publisher: Realclearpublishing\u003cbr\u003e • Publisher Imprint: Realclearpublishing\u003cbr\u003e • BISAC: Commentary \u0026amp; Opinion\u003c\/p\u003e\u003cp\u003eDemocrats, stop whining and start winning! \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDemocrats are terrible at branding. \u003cp\u003e\u003c\/p\u003ePolitical branding isn't about logos, slogans, or messages. It's also not about individual candidates and campaigns. \u003cp\u003e\u003c\/p\u003eIt's about what Democrats stand for and are known for in the minds of voters. It's how voters feel about the party over years, or even decades. \u003cp\u003e\u003c\/p\u003eToday the Democrats' brand is in shambles. And that is costing us elections. \u003cp\u003e\u003c\/p\u003eThis practical, easy-to-read guide outlines the branding blunders Democrats continually make and delivers specific steps the party can take to turn things around. \u003cp\u003e\u003c\/p\u003eThe need could not be more urgent. Our democracy is at stake. Let's build the new Democratic brand, together.","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46317118259351,"sku":"9781637554715","price":2429.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781637554715.webp?v=1767710597","url":"https:\/\/atlanticbooks.com\/products\/branding-democrats-a-top-to-bottom-reimagining-of-campaign-strategies-9781637554715","provider":"Atlantic Books","version":"1.0","type":"link"}