{"product_id":"branding-latin-america-strategies-aims-resistance-9781498568272","title":"Branding Latin America: Strategies, Aims, Resistance","description":"\u003cp\u003e • Author(s): Dunja Fehimovic | Rebecca Ogden | Melissa Aronczyk\u003cbr\u003e • Publisher: Lexington Books\u003cbr\u003e • Publisher Imprint: Lexington Books\u003cbr\u003e • BISAC: Developing \u0026amp; Emerging Countries\u003c\/p\u003e\u003cp\u003eThis book offers a critical analysis of the spread of branding discourse and practice to new \"objects\"--from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46473652109463,"sku":"9781498568272","price":12072.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781498568272.jpg?v=1766262788","url":"https:\/\/atlanticbooks.com\/products\/branding-latin-america-strategies-aims-resistance-9781498568272","provider":"Atlantic Books","version":"1.0","type":"link"}