{"product_id":"british-bike-builders-triumph-bsa-norton-9781923545724","title":"British Bike Builders: Triumph, BSA, Norton","description":"\u003cp\u003e • Author(s): Jack Mercer\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Motorcycles - History\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom Edwardian back-street workshops to the scorched deserts of North Africa, from board-track glory to Hollywood cool, three British names rewrote the rules of motor-cycling-and then paid the price of empire. British Bike Builders is the first fully fact-driven narrative to braid Triumph, BSA, and Norton into a single, sweeping story. Drawing on factory ledgers, patent filings, race-day lap charts and union minutes, it shows how inspired metallurgy, ruthless competition, and bold export gambits carried British twins and singles to every corner of the globe.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYet the same forces that forged a legend also sowed collapse. Wartime overreach, badge-engineering bloat, Japanese precision and industrial unrest pushed assembly lines into silence-only for the marques to roar back through custom culture, vintage grids and modern revivals. Each chapter stands alone as a miniature history; together they chart a century-long rise, fall and renaissance whose echoes still power today's retro classics and tomorrow's electric prototypes.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46319162884247,"sku":"9781923545724","price":1865.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781923545724.webp?v=1768683075","url":"https:\/\/atlanticbooks.com\/products\/british-bike-builders-triumph-bsa-norton-9781923545724","provider":"Atlantic Books","version":"1.0","type":"link"}