{"product_id":"building-a-better-mouse-40th-anniversary-edition-the-story-of-the-electronic-imagineers-who-designed-epcot-9798857773031","title":"Building A Better Mouse, 40th Anniversary Edition: The Story Of The Electronic Imagineers Who Designed Epcot","description":"\u003cp\u003e • Author(s): David Green | Steve Alcorn\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Special Interest - Amusement \u0026amp; Theme Parks\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStep behind the magic and into the madness of building Disney's most ambitious theme park.\u003c\/p\u003e\u003cp\u003eIt's 1982, and hundreds of young, idealistic engineers have been recruited to create EPCOT Center - Walt Disney's greatest dream. Over three frantic years, they'll transform 27,000 acres of Central Florida swampland into a $1.2 billion showcase of innovation and imagination.\u003c\/p\u003e\u003cp\u003eBut between the pixie-dusting and opening day, something happens: impossible deadlines, last-minute redesigns, hydraulic nightmares, and the constant challenge of making the truly impossible actually work. This is the story of those who lived it - told with humor, honesty, and heart.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside you'll discover: \u003c\/b\u003e\u003cbr\u003e- What it was really like to be a Disney Imagineer in the early 1980s\u003cbr\u003e- The frantic rush to opening day and why American Adventure almost didn't make it\u003cbr\u003e- Behind-the-scenes stories of EPCOT's most complex attractions\u003cbr\u003e- The pixie-dusting process that turns engineers into true believers\u003cbr\u003e- Why nearly everyone was laid off after opening day\u003cbr\u003e- Personal accounts from the front lines of themed entertainment history\u003c\/p\u003e\u003cp\u003eCo-authored by two Imagineers who were there, Building A Better Mouse is part memoir, part technical history, and entirely entertaining. It's a breathtaking, breezy, E-ticket ride of a book - required reading for Disney enthusiasts, theme park professionals, and anyone fascinated by what happens when ambition meets reality.\u003c\/p\u003e\u003cp\u003e\"A fascinating glimpse into the creative chaos of building a theme park.\" - Theme Park Insider\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Authors: \u003c\/b\u003e Steve Alcorn later founded Alcorn McBride Inc., whose technology powers attractions in theme parks worldwide. He is a USA Today bestselling author of 27 books and has helped over 100,000 students learn to write through Writing Academy. David Green went on to become president of Visual Terrain, a leading lighting design firm, and holds nine U.S. patents.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47571615318167,"sku":"9798857773031","price":1649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798857773031.webp?v=1774887702","url":"https:\/\/atlanticbooks.com\/products\/building-a-better-mouse-40th-anniversary-edition-the-story-of-the-electronic-imagineers-who-designed-epcot-9798857773031","provider":"Atlantic Books","version":"1.0","type":"link"}