{"product_id":"building-predictable-b2c-growth-with-ai-driven-marketing-ops-a-practical-playbook-for-orchestrating-data-backed-customer-journeys-automating-campaig-9798244526165","title":"Building Predictable B2C Growth With AI-Driven Marketing Ops: A practical playbook for orchestrating data-backed customer journeys, automating campaig","description":"\u003cp\u003e • Author(s): Christian Strutt\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003ePredictable B2C growth is not a creative problem - it's an operational one. If your teams have great ideas and best-of-breed tools but still struggle to turn experiments into reliably repeatable gains, this book is your playbook for closing that gap. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBuilding Predictable B2C Growth With AI-Driven Marketing Ops lays out a pragmatic, hands-on approach to designing data-backed journeys, automating campaign execution, and aligning cross-functional teams around measurable outcomes. It's distilled from years of experience helping growth, product, and ops teams move from fragmented campaigns to governed growth systems that scale. \u003cp\u003e\u003c\/p\u003eWhat you'll get\u003cbr\u003e- A clear architecture for growth: identity, decisioning, composable orchestration, and measurement\/governance - and how to integrate them.\u003cbr\u003e- Practical frameworks and patterns you can use immediately: event pipelines, canonical customer_id, consent stores, reusable playbooks, and simple decision outputs.\u003cbr\u003e- An operational approach to AI: PDAL (Predict → Decide → Act → Learn), confidence→actions matrices, drift monitoring, and how to keep models useful, explainable, and testable.\u003cbr\u003e- A proven 90-day plan with weekly milestones, success criteria, and a shipping checklist so you stop building \"half-done\" experiments and start producing measurable lifts. \u003cp\u003e\u003c\/p\u003eInside the book\u003cbr\u003eYou'll find concise, actionable chapters covering the full stack and operating model: \u003cbr\u003e- Data foundations: identity, consent, and the unified customer record\u003cbr\u003e- The stack: CDP, CRM, MAP, and event pipelines that actually work together\u003cbr\u003e- Journey design and orchestration: triggers, states, reusable flows, and playbooks\u003cbr\u003e- AI in the loop: prediction, decisioning, generative acceleration, and safe automation\u003cbr\u003e- Acquisition, conversion, retention: practical tactics for media, onboarding, and lifecycle programs\u003cbr\u003e- Measurement and experimentation: randomized tests, MTA\/MMM calibration, and KPI hygiene\u003cbr\u003e- Operating model and governance: SLAs, runbooks, and cross-functional rituals \u003cp\u003e\u003c\/p\u003eWhy this book is different\u003cbr\u003eThis is not theory. It's a playbook: checklists, runbooks, a compact operational thesis, and concrete tradeoffs you'll face (centralization vs. speed, real-time vs. batch, simplicity vs. accuracy). The emphasis is on minimal viable systems that deliver measurable outcomes - not on building perfect models or monolithic platforms before you've proven impact. \u003cp\u003e\u003c\/p\u003eWho should read it\u003cbr\u003e- Growth and marketing leaders who must align teams around predictable outcomes.\u003cbr\u003e- Marketing ops and product engineers who build event pipelines, orchestration, and CDP integrations.\u003cbr\u003e- Founders and product managers who need a repeatable way to scale acquisition, activation, and retention.\u003cbr\u003e- Data and ML practitioners who want to operationalize models and keep AI grounded in experiments. \u003cp\u003e\u003c\/p\u003eOutcomes you can expect\u003cbr\u003e- Faster time to validate a high-leverage flow (cart recovery, trial activation, onboarding).\u003cbr\u003e- Measurable incremental lifts from governed automation and randomized tests.\u003cbr\u003e- Reduced operational chaos: clearer ownership, SLAs, schema validation, and fewer mis-sent campaigns.\u003cbr\u003e- A repeatable cadence of experimentation and improvement that compounds retention and LTV. \u003cp\u003e\u003c\/p\u003eRead with an experimental mindset: start small, measure, iterate, and scale what works. If you want a ready-to-use 90-day template tailored to your business or to continue the conversation, the author is reachable on LinkedIn: https: \/\/www.linkedin.com\/in\/christianstrutt\/. Start by picking one flow to stabilize this week - and measure the difference in 30 days. That's how predictable growth begins. \u003cp\u003e\u003c\/p\u003eContact me at my digital marketing agency www.MiltonKeynesMarketing.uk or via LinkedIn","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47594726719639,"sku":"9798244526165","price":1261.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798244526165.webp?v=1774986934","url":"https:\/\/atlanticbooks.com\/products\/building-predictable-b2c-growth-with-ai-driven-marketing-ops-a-practical-playbook-for-orchestrating-data-backed-customer-journeys-automating-campaig-9798244526165","provider":"Atlantic Books","version":"1.0","type":"link"}