{"product_id":"building-tall-a-marketers-manifesto-to-getting-the-basics-right-9798250146371","title":"Building Tall: A Marketer's Manifesto to Getting the Basics Right","description":"\u003cp\u003e • Author(s): Sam R. Ancliff\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarketing is noisy. Most of it is unnecessary.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn a world obsessed with growth hacks, viral tactics, and the next shiny channel, most marketers are building wide.\u003c\/p\u003e\u003cp\u003eFew are building tall.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBuilding Tall\u003c\/i\u003e is a practical manifesto for marketers who want to get the fundamentals right - and win because of it.\u003c\/p\u003e\u003cp\u003eAs Ray Collis, author of \u003ci\u003eGrowth Pitstop\u003c\/i\u003e, writes: \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Motion isn't progress. It feels satisfying to be busy. But activity is not the same as traction. Sam has spelled out a way of thinking about modern marketing that fits the age: Accessible, fast, and efficient.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThis book is not about: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eTrend-chasing\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eVanity metrics\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTactical overwhelm\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eShort-term spikes\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eIt is about: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eClarity\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePositioning\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eStrategic depth\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eRepeatable systems\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDiscipline\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cp\u003e- Build foundations that compound\u003cbr\u003e- Focus on leverage, not noise\u003cbr\u003e- Design marketing systems that actually scale\u003cbr\u003e- Avoid the traps that keep teams busy but ineffective\u003cbr\u003e- Think like an operator, not a content machine\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eWhether you're a founder, marketing leader, or ambitious operator, this book will help you stop overcomplicating marketing - and start building something that lasts.\u003c\/p\u003e\u003cp\u003eBecause the tallest structures don't come from stacking more.\u003c\/p\u003e\u003cp\u003eThey come from stacking properly.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47775090802839,"sku":"9798250146371","price":1131.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798250146371.webp?v=1777988437","url":"https:\/\/atlanticbooks.com\/products\/building-tall-a-marketers-manifesto-to-getting-the-basics-right-9798250146371","provider":"Atlantic Books","version":"1.0","type":"link"}