{"product_id":"built-to-be-bought-the-twenty-watches-that-won-the-wrist-9798195301996","title":"Built to Be Bought: The twenty watches that won the wrist","description":"\u003cp\u003e • Author(s): Eleodor Sotropa\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Clocks \u0026amp; Watches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe watches you've heard of are not the watches the world bought.\u003c\/b\u003e\u003cbr\u003eFor every Submariner on a James Bond wrist, there are a hundred million Casio F-91Ws on the wrists of teenagers, soldiers, and accountants. For every Patek Philippe Nautilus on a waiting list, there are five hundred Apple Watches sold this quarter. The twentieth century's most successful object is not the car or the smartphone. It is the wristwatch - and the wristwatch the magazines never wrote about.\u003cbr\u003e\u003ci\u003eBuilt to Be Bought\u003c\/i\u003e tells the real story of the wrist in twenty watches, chosen on one criterion: volume. Not prestige. Not pedigree. What people actually paid for.\u003cbr\u003eInside, you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe bathroom-window drop test that gave us the G-Shock.\u003c\/li\u003e\n\u003cli\u003eThe Friday-before-Basel deadline that nearly killed the Royal Oak.\u003c\/li\u003e\n\u003cli\u003eThe Hayek son who overrode his own marketing department to launch the MoonSwatch - and produced the largest single watch hit of the 2020s.\u003c\/li\u003e\n\u003cli\u003eThe spreadsheet at an authorised dealer in 2019 with eighty-plus names against a single Tudor reference.\u003c\/li\u003e\n\u003cli\u003eWhy the F-91W appears on terror watch lists, prison commissaries, and the wrist of the President of Iran.\u003c\/li\u003e\n\u003cli\u003eHow a Cupertino wearable shipped more units in one year than the entire Swiss watch industry combined.\u003c\/li\u003e\n\u003c\/ul\u003eThis is a book about money, design, geopolitics, and the strange cultural logic of an object the size of a coin that the entire planet decided it could not live without.\u003cbr\u003eTwenty watches. One century. Ten billion wrists.\u003cbr\u003eThe watches that won.","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47882894016663,"sku":"9798195301996","price":1416.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798195301996.webp?v=1781097839","url":"https:\/\/atlanticbooks.com\/products\/built-to-be-bought-the-twenty-watches-that-won-the-wrist-9798195301996","provider":"Atlantic Books","version":"1.0","type":"link"}