{"product_id":"built-to-endure-why-ultra-running-attracts-everyday-athletes-9798241751171","title":"Built to Endure: Why Ultra-Running Attracts Everyday Athletes","description":"\u003cp\u003e • Author(s): Johnathon Mayors\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Running \u0026amp; Jogging\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat if ultra-running isn't about being extraordinary-but about being ordinary, patient, and stubbornly curious?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eForget the hero narratives. \u003ci\u003eBuilt to Endure\u003c\/i\u003e strips away the mythology of ultra-running and reveals what actually works: small habits, steady choices, and the quiet practice of showing up. This isn't a book about genetic gifts or dramatic transformations. It's about teachers who train before school, parents who run between shifts, and late starters who discover that endurance is less about speed and more about rhythm.\u003c\/p\u003e\u003cp\u003eThrough candid stories and practical wisdom, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eHow patience beats panic\u003c\/b\u003e on long miles and in everyday life\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWhy community matters more than competition\u003c\/b\u003e at aid stations and beyond\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHow to reframe failure\u003c\/b\u003e as useful feedback instead of defeat\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWhy small rituals\u003c\/b\u003e-a pre-run coffee, a worn hat, five breaths-anchor long runs and chaotic days\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHow to adapt training\u003c\/b\u003e around work, family, and real-life logistics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're curious about your first 50K or simply want to understand why people voluntarily run through the night, this book offers an honest, humorous, and deeply human look at what endurance actually teaches: steady persistence, practical humility, and the courage to keep going when the path gets unclear.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBuilt to Endure\u003c\/i\u003e proves that ultra-running belongs to anyone willing to try one small experiment at a time. No superhero cape required-just curiosity, comfortable shoes, and permission to be ordinary and brave simultaneously.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStart small. Stay curious. See how far ordinary persistence can carry you.\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47779017195671,"sku":"9798241751171","price":1222.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798241751171.webp?v=1778032807","url":"https:\/\/atlanticbooks.com\/products\/built-to-endure-why-ultra-running-attracts-everyday-athletes-9798241751171","provider":"Atlantic Books","version":"1.0","type":"link"}