{"product_id":"built-to-last-9781844135844","title":"Built To Last","description":"\u003cp\u003e • Author(s): James Collins\u003cbr\u003e • Publisher: Vintage Publishing\u003cbr\u003e • Publisher Imprint: Vintage Publishing\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.\u003c\/p\u003e","brand":"Vintage Publishing","offers":[{"title":"Hardcover","offer_id":45082715586711,"sku":"9781844135844","price":1105.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781844135844.webp?v=1769201021","url":"https:\/\/atlanticbooks.com\/products\/built-to-last-9781844135844","provider":"Atlantic Books","version":"1.0","type":"link"}