{"product_id":"burn-rate-how-i-survived-the-gold-rush-years-on-the-internet-9780684856216","title":"Burn Rate: How I Survived the Gold Rush Years on the Internet","description":"\u003cp\u003e • Author(s): Michael Wolff\u003cbr\u003e • Publisher: Simon \u0026amp; Schuster\u003cbr\u003e • Publisher Imprint: Simon \u0026amp; Schuster\u003cbr\u003e • BISAC: Corporate \u0026amp; Business History - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eMichael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises.\u003c\/p\u003e\u003cp\u003eAs he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history; and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Paperback","offer_id":45409319256215,"sku":"9780684856216","price":1564.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780684856216.webp?v=1767311270","url":"https:\/\/atlanticbooks.com\/products\/burn-rate-how-i-survived-the-gold-rush-years-on-the-internet-9780684856216","provider":"Atlantic Books","version":"1.0","type":"link"}