{"product_id":"business-blockchain-unlocking-transformational-potential-9781986754125","title":"Business Blockchain: Unlocking Transformational Potential","description":"\u003cp\u003e • Author(s): John Palfreyman\u003cbr\u003e • Publisher: Createspace Independent Publishing Platform\u003cbr\u003e • Publisher Imprint: Createspace Independent Publishing Platform\u003cbr\u003e • BISAC: Information Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBlockchain is a new method of recording transactions within a business network which adds efficiency and trust to the exchange of assets between network members.When asking the simple question \"what is blockchain?\" one is often confronted with a barrage of technical gobbledygook and seldom given a concise, business explanation of the technology, how it works and its key benefits. I address this by explaining blockchain in clear terms that can be understood by a business practitioner wishing to find out how this new technology can change their organisation for the better.I will focus on blockchain used by businesses, where the technology is applied across a business network where the participants are known. I will touch upon cryptocurrencies, but only to explain the difference between them and blockchain for business.\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45539804971159,"sku":"9781986754125","price":2145.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781986754125.webp?v=1767118433","url":"https:\/\/atlanticbooks.com\/products\/business-blockchain-unlocking-transformational-potential-9781986754125","provider":"Atlantic Books","version":"1.0","type":"link"}