{"product_id":"business-communication-a-practice-oriented-approach-9788126554799","title":"Business Communication: A Practice-Oriented Approach","description":"\u003cp\u003e • Author(s): Shalini Kalia, Shailja Agarwal\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is a comprehensive textbook designed especially for management students. The uniqueness of this book lies in the way it approaches the subject of business communication - it follows a practice-oriented approach to explain the core concepts of business communication with the help of real-life case situations, examples, exhibits, etc. The book targets to set the mental faculty of students to motion into dealing with day-to-day communication challenges through rigorous, innovative and interesting activities like diagnostic surveys, simulations, role plays, reflection journals, case studies, video cases, etc. \u003c\/p\u003e\n\n\u003cp\u003e·\tUnderstanding Business Communication\n\u003cbr\u003e·\tInterpersonal Communication\n\u003cbr\u003e·\tDesigning and Delivering Oral Presentations\n\u003cbr\u003e·\tFundamentals of Business Writing\n\u003cbr\u003e·\tDrafting Business Messages\n\u003cbr\u003e·\tWriting Effective Reports\n\u003cbr\u003e·\tCross-Cultural Communication\n\u003cbr\u003e·\tCommunicating through Technology\n\u003cbr\u003e·\tEmployment Communication\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207143481495,"sku":"9788126554799","price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126554799.webp?v=1769209065","url":"https:\/\/atlanticbooks.com\/products\/business-communication-a-practice-oriented-approach-9788126554799","provider":"Atlantic Books","version":"1.0","type":"link"}