{"product_id":"business-communication-today-9781292752884","title":"Business Communication Today","description":"\u003cp\u003e • Author(s): Courtland Bovee\u003cbr\u003e • Publisher: Pearson Education Limited\u003cbr\u003e • Publisher Imprint: Pearson Education Limited\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eFor business communication courses.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eMerging best practices in business communication with cutting-edge technology\u003c\/span\u003e\u003c\/h3\u003e\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eBusiness Communication Today\u003c\/span\u003e\u003cspan\u003e blends timeless communication principles with breakthrough applications of AI and other modern technology. Authors Bovée and Thill present key skills in business communication through a current, real-world lens, while helping students translate their media knowledge into success.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e16th Edition\u003c\/span\u003e\u003cspan\u003e offers complete guidance in using AI in business communication, in a way that fosters authentic human communication. The most comprehensive revision in 35 years of market leadership, it reflects the diversity of voices in business today, while developing AI skills that are in high demand across industries.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pearson Education Limited","offers":[{"title":"Paperback","offer_id":47859642368151,"sku":"9781292752884","price":5598.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781292752884.webp?v=1780289236","url":"https:\/\/atlanticbooks.com\/products\/business-communication-today-9781292752884","provider":"Atlantic Books","version":"1.0","type":"link"}