{"product_id":"business-development-unplugged-skills-strategy-and-real-world-practice-for-indian-markets-9798902079798","title":"Business Development Unplugged: Skills, Strategy, and Real-World Practice for Indian Markets","description":"\u003cp\u003e • Author(s): Dr Pranay Karnik\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusiness Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries.\u003c\/p\u003e\u003cp\u003eBusiness Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how business development actually works-from understanding markets and customers to generating demand, managing pipelines, negotiating, and closing deals.\u003c\/p\u003e\u003cp\u003eBlending academic rigor with classroom-tested explanations, industry examples, reflective questions, and short caselets, this book equips readers to think and act like business developers-not just sales executors.\u003c\/p\u003e\u003cp\u003eWhether you are preparing for BD roles, navigating early career challenges, or looking to strengthen your strategic perspective, this book offers a clear, grounded, and practical guide to mastering business development in real markets.\u003c\/p\u003e","brand":"Notion Press","offers":[{"title":"Paperback","offer_id":47813040275607,"sku":"9798902079798","price":1251.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798902079798.webp?v=1778333087","url":"https:\/\/atlanticbooks.com\/products\/business-development-unplugged-skills-strategy-and-real-world-practice-for-indian-markets-9798902079798","provider":"Atlantic Books","version":"1.0","type":"link"}