{"product_id":"business-orientations-9781471068720","title":"Business Orientations","description":"\u003cp\u003e • Author(s): Jaroslav Tyc\u003cbr\u003e • Publisher: Lulu.com\u003cbr\u003e • Publisher Imprint: Lulu.com\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eTHE ULTIMATE BUSINESS THEORY that reveals so far unknown business foundations. It shows that in business there are only 4 basic possibilities (and their derived combinations) to create or satisfy customer s needs. In the book the 4 Business Orientations are characterized and compared from various perspectives like market and competition diagrams, pricing freedom, way of customers' payment etc. The 4 Business Orientations are then used to explain the major shifts in the economic history of the western society and in some business sectors. One chapter describes how the knowledge of 4 Business Orientations may help managers to take right decisions. The 4 Business Orientations are also pictured to be in analogy with other \"quartets\" like 4 forms of money, 4 planetary economic zones etc. Last chapter deals with the manifestations of the 4 Perception Spheres (the underlying concept of 4 Business Orientations) in non-business fields of man's life: legal and political systems, religions, psychology and others.\u003c\/p\u003e","brand":"Lulu.com","offers":[{"title":"Paperback","offer_id":47813561680023,"sku":"9781471068720","price":1271.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781471068720.webp?v=1778336828","url":"https:\/\/atlanticbooks.com\/products\/business-orientations-9781471068720","provider":"Atlantic Books","version":"1.0","type":"link"}