{"product_id":"business-policy-and-strategic-management-concepts-and-applications-9788120332447","title":"Business Policy and Strategic Management: Concepts and Applications","description":"\u003cp\u003e • Author(s): Gupta Vipin | Gollakota Kamala | Srinivasan R\u003cbr\u003e • Publisher: PHI Learning Pvt Ltd\u003cbr\u003e • Publisher Imprint: PHI Learning Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn response to the increasing significance attached to supply chain management in both academic and professional areas, this text intends to build a bridge and highlight the relationship between various disciplines of SCM like demand planning, manufacturing planning, logistics planning, digital supply chain  management  strategy,  analytics,  performance  benchmarking,  etc.\nThe book, in its second edition, mainly focusses on the digital aspects of supply chain management. Accordingly, Chapter 6 has been overhauled and renamed as ‘Digital Supply Chain Strategy and Adoption’.\n\u003c\/p\u003e\u003cp\u003ePrimarily intended to address the typical and general syllabus requirements of postgraduate management programmes, and undergraduate and postgraduate engineering programmes, the book  also  caters  to  the  needs  of  the  industry  professionals  in  the  supply  chain  domain.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e• Comprehensive treatment of SCM concepts\u003c\/p\u003e\n\u003cp\u003e• In-depth coverage of topics like CODP, CPFR, JIT-II, VMI, TPL, FPL, SCEM, SCOR, etc.\u003c\/p\u003e\n\u003cp\u003e• Reinforcement of concepts through Indian case studies\u003c\/p\u003e\n\u003cp\u003e• Focus on Digital  SCM implementation and practical issues\u003c\/p\u003e\n\u003cp\u003e• Profusely used flow diagrams and figures.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTARGET AUDIENCE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e• MBA \/ PGDM\u003c\/p\u003e\n\u003cp\u003e• B.Tech (Manufacturing Engineering Textile Technology)\u003c\/p\u003e\n\u003cp\u003e• Professionals\u003c\/p\u003e","brand":"PHI Learning Pvt Ltd","offers":[{"title":"Paperback","offer_id":45313751875735,"sku":"9788120332447","price":896.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788120332447.webp?v=1769288307","url":"https:\/\/atlanticbooks.com\/products\/business-policy-and-strategic-management-concepts-and-applications-9788120332447","provider":"Atlantic Books","version":"1.0","type":"link"}