{"product_id":"business-to-business-a-global-network-perspective-9780415740883","title":"Business-to-Business: A Global Network Perspective","description":"\u003cp\u003e • Author(s): Mario Glowik\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: International - Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eContemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. \u003c\/p\u003e \u003cp\u003eThe authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson \u0026amp; Johnson, Epson and Samsung.\u003c\/p\u003e \u003cp\u003eIn providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45236907638935,"sku":"9780415740883","price":5614.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415740883.webp?v=1769214960","url":"https:\/\/atlanticbooks.com\/products\/business-to-business-a-global-network-perspective-9780415740883","provider":"Atlantic Books","version":"1.0","type":"link"}