{"product_id":"business-to-business-marketing-management-strategies-cases-and-solutions-9781780525761","title":"Business-To-Business Marketing Management: Strategies, Cases, and Solutions","description":"\u003cp\u003e • Author(s): Mark S. Glynn | Arch G. Woodside\u003cbr\u003e • Publisher: Emerald Group Publishing\u003cbr\u003e • Publisher Imprint: Emerald Group Publishing\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - Management\u003c\/p\u003e\u003cp\u003eThis book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?\u003c\/p\u003e","brand":"Emerald Group Publishing","offers":[{"title":"Hardcover","offer_id":47597961609367,"sku":"9781780525761","price":16291.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781780525761.webp?v=1774999215","url":"https:\/\/atlanticbooks.com\/products\/business-to-business-marketing-management-strategies-cases-and-solutions-9781780525761","provider":"Atlantic Books","version":"1.0","type":"link"}