{"product_id":"business-valuation-an-integrated-theory-9781119583097","title":"Business Valuation: An Integrated Theory","description":"\u003cp\u003e • Author(s): Z. Christopher Mercer\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Corporate Finance - Valuation\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA guide that demystifies modern valuation theory and shows how to apply fundamental valuation concepts\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe revised and updated third edition of \u003ci\u003eBusiness Valuation: An Integrated Theory\u003c\/i\u003e explores the core concepts of the integrated theory of business valuation and adapts the theory to reflect how the market for private business actually works.\u003c\/p\u003e \u003cp\u003eIn this third edition of their book, the authors—two experts on the topic of business valuation—help readers translate valuation theory into everyday valuation practice. This important updated book:\u003c\/p\u003e  *Includes an extended review of the core concepts of the integrated theory of business valuation and applies the theory on a total capital basis *Explains “typical” valuation discounts (marketability and minority interest) and premiums (control premiums) in the context of financial theory, institutional reality and the behavior of market participants *Explores evolving valuation perspectives in the context of the integrated theory *Written by two experts on valuation theory from Mercer Capital  \u003cp\u003eThe third edition of \u003ci\u003eBusiness Valuation\u003c\/i\u003e is the only book available regarding an integrated theory of business valuation—offering an essential, unprecedented resource for business professionals.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201324671127,"sku":"9781119583097","price":7039.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119583097.webp?v=1769207724","url":"https:\/\/atlanticbooks.com\/products\/business-valuation-an-integrated-theory-9781119583097","provider":"Atlantic Books","version":"1.0","type":"link"}