{"product_id":"campaigning-for-president-2012-strategy-and-tactics-new-voices-and-new-techniques-9780415842990","title":"Campaigning for President 2012: Strategy and Tactics, New Voices and New Techniques","description":"\u003cp\u003e • Author(s): Dennis W. Johnson\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Political Process - Campaigns \u0026amp; Elections\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, \u003cem\u003eCampaigning for President 2008\u003c\/em\u003e, \u003cem\u003eCampaigning for President 2012: \u003c\/em\u003e\u003cem\u003eStrategy and Tactics\u003c\/em\u003e focuses on political management. It is written by both elections\/campaign scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45236335313047,"sku":"9780415842990","price":15904.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415842990.webp?v=1769212662","url":"https:\/\/atlanticbooks.com\/products\/campaigning-for-president-2012-strategy-and-tactics-new-voices-and-new-techniques-9780415842990","provider":"Atlantic Books","version":"1.0","type":"link"}