{"product_id":"candidate-centered-campaigns-political-messages-winning-personalities-and-personal-appeals-9781137398604","title":"Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals","description":"\u003cp\u003e • Author(s): B. Arbour\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Political Process - Campaigns \u0026amp; Elections\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45281678262423,"sku":"9781137398604","price":3633.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781137398604.webp?v=1769299923","url":"https:\/\/atlanticbooks.com\/products\/candidate-centered-campaigns-political-messages-winning-personalities-and-personal-appeals-9781137398604","provider":"Atlantic Books","version":"1.0","type":"link"}