{"product_id":"capturing-value-the-definitive-guide-to-transforming-saas-pricing-and-unshackling-growth-9781961781627","title":"Capturing Value: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth","description":"\u003cp\u003e • Author(s): James D. Wilton\u003cbr\u003e • Publisher: Performance Publishing Group\u003cbr\u003e • Publisher Imprint: Performance Publishing Group\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnlock the Full Potential of Your SaaS Product with Strategic Pricing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInnovative products create immense value for their customers. Strategic pricing is the art of capturing that value.\u003c\/p\u003e\u003cp\u003eIn this essential guide, pricing expert James D. Wilton shares his most valuable insights from more than a decade of transforming pricing strategies for startups and tech giants alike. With over 20,000 hours of hands-on experience at Monevate and McKinsey \u0026amp; Company, Wilton is recognized as one of the worldʼs leading authorities on SaaS pricing.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDiscover: \u003c\/p\u003e\u003cp\u003e- The core principles of effective pricing strategy\u003c\/p\u003e\u003cp\u003e- How to optimize packaging, metrics, and discounting\u003c\/p\u003e\u003cp\u003e- Real-world case studies from Wiltonʼs extensive consulting career\u003c\/p\u003e\u003cp\u003e- Step-by-step guidance for building and implementing your strategy\u003c\/p\u003e\u003cp\u003e- Cutting-edge pricing models to inspire innovation\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether youʼre a startup founder or a seasoned executive, Capturing Value provides the knowledge and tools you need to: \u003c\/p\u003e\u003cp\u003e- Capture the true value of your product\u003c\/p\u003e\u003cp\u003e- Accelerate revenue growth\u003c\/p\u003e\u003cp\u003e- Boost your companyʼs valuation\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCapture your value! Master the art and science of SaaS pricing with this insightful, accessible, and entertaining guide. Your top and bottom lines will thank you.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Performance Publishing Group","offers":[{"title":"Hardcover","offer_id":47888255385751,"sku":"9781961781627","price":3182.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781961781627.webp?v=1781164595","url":"https:\/\/atlanticbooks.com\/products\/capturing-value-the-definitive-guide-to-transforming-saas-pricing-and-unshackling-growth-9781961781627","provider":"Atlantic Books","version":"1.0","type":"link"}