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Cases on Consumer-Centric Marketing Management

by VIMI Jham , Sandeep Puri
Save 17% Save 17%
Current price ₹17,802.00
Original price ₹21,363.00
Original price ₹21,363.00
Original price ₹21,363.00
(-17%)
₹17,802.00
Current price ₹17,802.00

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Book cover type: Hardcover
  • ISBN13: 9781466643574
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 373
  • Original Price: GBP 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 862 grams
  • BISAC Subject(s): Consumer Behavior

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

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