{"product_id":"caste-entrepreneurship-and-the-illusions-of-tradition-branding-the-potters-of-kolkata-9781785271878","title":"Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata","description":"\u003cp\u003e • Author(s): Geir Heierstad\u003cbr\u003e • Publisher: Anthem Press\u003cbr\u003e • Publisher Imprint: Anthem Press\u003cbr\u003e • BISAC: Anthropology - Cultural \u0026amp; Social\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.\u003c\/p\u003e","brand":"Anthem Press","offers":[{"title":"Paperback","offer_id":46864516219031,"sku":"9781785271878","price":3211.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781785271878.webp?v=1769974619","url":"https:\/\/atlanticbooks.com\/products\/caste-entrepreneurship-and-the-illusions-of-tradition-branding-the-potters-of-kolkata-9781785271878","provider":"Atlantic Books","version":"1.0","type":"link"}