{"product_id":"cause-related-marketing-case-studies-from-a-global-perspective-9783030654573","title":"Cause-Related Marketing: Case Studies from a Global Perspective","description":"\u003cp\u003e • Author(s): M. Mercedes Galan-Ladero\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. \u003cbr\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45279951061143,"sku":"9783030654573","price":6243.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030654573.webp?v=1769294987","url":"https:\/\/atlanticbooks.com\/products\/cause-related-marketing-case-studies-from-a-global-perspective-9783030654573","provider":"Atlantic Books","version":"1.0","type":"link"}