{"product_id":"causes-of-brand-attachment-and-its-effect-on-consumers-information-processing-evaluations-and-behaviors-9781636516202","title":"Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors","description":"\u003cp\u003e • Author(s): C. Whan Park | Vibrant Publishers\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCauses of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors\u003c\/em\u003e, C. Whan Park explores the psychological drivers behind consumers' deep emotional bonds with brands and how these attachments influence their thoughts, judgments, and actions.\u003c\/p\u003e\u003cp\u003ePark identifies key factors-such as self-identity, emotional resonance, and symbolic meaning-that cause consumers to form meaningful relationships with brands. He then examines how these attachments impact the way consumers process brand-related information, evaluate competing options, and remain loyal over time.\u003c\/p\u003e\u003cp\u003eThe book bridges emotional branding with cognitive processing, offering a multi-dimensional framework for understanding how affection and loyalty develop and persist. For marketers, brand strategists, and scholars, it provides actionable insights into how brand attachment can shape long-term consumer behavior.\u003c\/p\u003e\u003cp\u003eAs part of the \u003cem\u003eLegend in Consumer Behavior\u003c\/em\u003e series, this book solidifies Park's reputation as a thought leader in emotional and cognitive branding research.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317645693079,"sku":"9781636516202","price":7489.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636516202.webp?v=1768679578","url":"https:\/\/atlanticbooks.com\/products\/causes-of-brand-attachment-and-its-effect-on-consumers-information-processing-evaluations-and-behaviors-9781636516202","provider":"Atlantic Books","version":"1.0","type":"link"}