{"product_id":"celebrity-sells-9780470868508","title":"Celebrity Sells","description":"\u003cp\u003e • Author(s): Hamish Pringle\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eCelebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.  \u003c\/p\u003e\u003cp\u003eHarnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCelebrity Sells\u003c\/i\u003e demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:\u003c\/p\u003e  *How to choose the right celebrity for your brand *How to build your brand using a celebrity *How to manage relationships with celebrities *How to protect celebrity and brand reputation","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201306910871,"sku":"9780470868508","price":2727.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470868508.webp?v=1767307252","url":"https:\/\/atlanticbooks.com\/products\/celebrity-sells-9780470868508","provider":"Atlantic Books","version":"1.0","type":"link"}