{"product_id":"challenges-of-winning-and-retaining-customers-9786203780000","title":"Challenges of winning and retaining customers","description":"\u003cp\u003e • Author(s): François Ferras\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eThis research paper first provides a theoretical clarification of the concepts of customer acquisition and loyalty and then considers them in the context of so-called relational marketing. Then, the stakes inherent to these concepts are put forward in the case study of a Pyrenean ski resort (Piau-Engaly). Finally, action levers are proposed in order to win over and\/or retain a tourist clientele that is increasingly demanding and volatile.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46392803950743,"sku":"9786203780000","price":3777.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786203780000.webp?v=1768809846","url":"https:\/\/atlanticbooks.com\/products\/challenges-of-winning-and-retaining-customers-9786203780000","provider":"Atlantic Books","version":"1.0","type":"link"}