{"product_id":"change-how-to-make-big-things-happen-9780316457330","title":"Change: How to Make Big Things Happen","description":"\u003cp\u003e • Author(s): Damon Centola\u003cbr\u003e • Publisher: Little, Brown Spark\u003cbr\u003e • Publisher Imprint: Little, Brown Spark\u003cbr\u003e • BISAC: Sociology - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to create the change you want to see in the world using the paradigm-busting ideas in this \"utterly fascinating\" (Adam Grant) big-idea book.​\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMost of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which \"influencers\" are king, \"sticky\" ideas \"go viral,\" and good behavior is \"nudged\" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. \u003cp\u003e\u003c\/p\u003eWhen it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. \u003cp\u003e\u003c\/p\u003eDrawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, \u003ci\u003eChange\u003c\/i\u003e presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us. \u003cbr\u003e","brand":"Little, Brown Spark","offers":[{"title":"Hardcover","offer_id":45356119490711,"sku":"9780316457330","price":1786.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780316457330.webp?v=1769291935","url":"https:\/\/atlanticbooks.com\/products\/change-how-to-make-big-things-happen-9780316457330","provider":"Atlantic Books","version":"1.0","type":"link"}