{"product_id":"channel-revolution-9781446723500","title":"Channel Revolution","description":"\u003cp\u003e • Author(s): Stefan Utzinger\u003cbr\u003e • Publisher: Lulu.com\u003cbr\u003e • Publisher Imprint: Lulu.com\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eChannel Revolution is a pragmatic guide to successfully building an indirect IT sales channel. Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book gives detailed advice on the following topics: - Selecting and attracting the right channel partners - When to use project versus product oriented resellers - Managing the pipeline - Delivering larger projects with your partners - Effectively generating and managing leads - The right discount strategy - And much more ...\u003c\/p\u003e","brand":"Lulu.com","offers":[{"title":"Paperback","offer_id":46869262106775,"sku":"9781446723500","price":2560.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781446723500.webp?v=1769992821","url":"https:\/\/atlanticbooks.com\/products\/channel-revolution-9781446723500","provider":"Atlantic Books","version":"1.0","type":"link"}