{"product_id":"chasing-digital-a-playbook-for-the-new-economy-9780730358633","title":"Chasing Digital: A Playbook for the New Economy","description":"\u003cp\u003e • Author(s): Anthony Stevens\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Leadership\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA step-by-step guide to thriving in the digital economy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. How can pre- digital businesses survive? They're loaded with resources, brand power and deeply embedded networks, they just need a new playbook. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eChasing Digital\u003c\/i\u003e offers a clear and detailed framework to help leaders leverage their strengths and re-design their organisation from the bottom up to create a new competitive advantage in the digital economy. From taking advantage of artificial intelligence, to harnessing big data, to planning for potential roadblocks, this playbook will give you the tools and mindsets needed for your business to not only survive but thrive. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eintegrate technology into your business strategy and culture\u003c\/li\u003e \u003cli\u003eprioritise and manage your company's digital transition\u003c\/li\u003e \u003cli\u003eminimise friction with company stakeholders\u003c\/li\u003e \u003cli\u003ecreate opportunities for fast and intentional digital growth.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn a world where digital is changing everything, \u003ci\u003eChasing Digital\u003c\/i\u003e will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45113655689367,"sku":"9780730358633","price":1441.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780730358633.webp?v=1769206251","url":"https:\/\/atlanticbooks.com\/products\/chasing-digital-a-playbook-for-the-new-economy-9780730358633","provider":"Atlantic Books","version":"1.0","type":"link"}