{"product_id":"chinese-multinationals-9789812835598","title":"Chinese Multinationals","description":"\u003cp\u003e • Author(s): Jean-Paul Larcon\u003cbr\u003e • Publisher: World Scientific Publishing Company\u003cbr\u003e • Publisher Imprint: World Scientific Publishing Company\u003cbr\u003e • BISAC: Development - Business Development\u003c\/p\u003e\u003cp\u003eThis book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M\u0026amp;As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.\u003c\/p\u003e","brand":"World Scientific Publishing Company","offers":[{"title":"Paperback","offer_id":47891730268311,"sku":"9789812835598","price":3908.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789812835598.webp?v=1781184642","url":"https:\/\/atlanticbooks.com\/products\/chinese-multinationals-9789812835598","provider":"Atlantic Books","version":"1.0","type":"link"}