{"product_id":"chinese-social-media-ii-9781032979892","title":"Chinese Social Media II","description":"\u003cp\u003e • Author(s): Xiaying Xu | Mengmeng Zhao | May Ying Wang\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is the second of a two-volume set that presents a contemporary analysis of Chinese digital platforms through an intercultural and interdisciplinary lens, highlighting the complex nature of the online ecosystem.\u003c\/p\u003e\u003cp\u003eThe book provides an overview of the complex forces shaping the Chinese cyber-landscape and their global digital implications, drawing on cross-cultural insights and spanning a range of academic disciplines. The intercultural section explores the cross-cultural potential of Chinese social media, addressing intriguing questions such as why and how international influencers maintain a presence on Chinese social media platforms, examining their motivations and communication strategies. The interdisciplinary section studies the intersections of Chinese digital platforms with sociological studies, linguistic analysis and artificial intelligence.\u003c\/p\u003e\u003cp\u003eThis volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":48057638289559,"sku":"9781032979892","price":4993.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032979892.webp?v=1784897448","url":"https:\/\/atlanticbooks.com\/products\/chinese-social-media-ii-9781032979892","provider":"Atlantic Books","version":"1.0","type":"link"}