{"product_id":"click-fraud-analyse-und-methode-zur-identifzierung-9783656141181","title":"Click Fraud - Analyse und Methode zur Identifzierung","description":"\u003cp\u003e • Author(s): Otto Diesenbacher\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: Networking - General\u003c\/p\u003e\u003cp\u003eDiplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46329017827479,"sku":"9783656141181","price":5675.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783656141181.webp?v=1768714389","url":"https:\/\/atlanticbooks.com\/products\/click-fraud-analyse-und-methode-zur-identifzierung-9783656141181","provider":"Atlantic Books","version":"1.0","type":"link"}