{"product_id":"close-high-value-deals-the-technical-founders-guide-to-diagnostic-selling-that-converts-prospects-9798199167710","title":"Close High-Value Deals: The Technical Founder's Guide to Diagnostic Selling That Converts Prospects","description":"\u003cp\u003e • Author(s): Matteo Viremont\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - Management\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou didn't become a technical founder to \"sell harder.\"\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eYou became one to build great products.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAnd yet here you are\u003c\/b\u003e-on sales calls, explaining features, chasing deals that stall, and wondering why smart prospects still say, \"Sounds interesting... we'll get back to you.\" \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThis book is here to fix that.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eClose High-Value Deals\u003c\/b\u003e is a practical, no-fluff guide to diagnostic selling-a sales approach designed specifically for technical founders, engineers, and product-first leaders who hate pushy tactics and cringe at traditional sales advice. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInstead of teaching you how to persuade, pressure, or perform, I'll show you how to: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eDiagnose real business problems (not surface-level pain)\u003c\/li\u003e\n\u003cli\u003eAsk smarter questions that make prospects think differently\u003c\/li\u003e\n\u003cli\u003eBuild trust without trying to \"build rapport\"\u003c\/li\u003e\n\u003cli\u003eDisqualify bad deals early and focus on high-value ones\u003c\/li\u003e\n\u003cli\u003ePosition your product as the obvious solution-without pitching\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eThis isn't theory. It's a repeatable system you can actually use.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eInside, you'll learn why feature-driven selling fails in B2B, how buyers really make decisions, and how to run discovery calls that don't feel like interrogations or demos in disguise. You'll learn how to uncover root causes, co-create a business case with your prospect, and handle objections by improving your diagnosis-not arguing your way through them. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWe'll also cover the hard stuff technical founders face: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eNavigating multi-stakeholder deals\u003c\/li\u003e\n\u003cli\u003ePricing with confidence\u003c\/li\u003e\n\u003cli\u003eClosing without pressure\u003c\/li\u003e\n\u003cli\u003eScaling sales beyond yourself without turning your team into script-reading robots\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWhether you're selling SaaS, deep tech, AI, or enterprise software, this book helps you move from \"explaining your product\" to advising your buyer. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe result?\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eFewer wasted calls.\u003c\/li\u003e\n\u003cli\u003eShorter sales cycles.\u003c\/li\u003e\n\u003cli\u003eBigger, cleaner, more confident deals.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eIf you want to close high-value B2B deals while staying honest, analytical, and human-this book was written for you.\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eStop pitching.\u003c\/li\u003e\n\u003cli\u003eStart diagnosing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eAnd let the right prospects convince themselves.","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47889820057751,"sku":"9798199167710","price":2193.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798199167710.webp?v=1781177870","url":"https:\/\/atlanticbooks.com\/products\/close-high-value-deals-the-technical-founders-guide-to-diagnostic-selling-that-converts-prospects-9798199167710","provider":"Atlantic Books","version":"1.0","type":"link"}