{"product_id":"coaching-affirmations-a-coachs-guide-to-improving-individual-performance-9781977670588","title":"Coaching Affirmations: A Coach's Guide to Improving Individual Performance","description":"\u003cp\u003e • Author(s): Dan Spainhour\u003cbr\u003e • Publisher: Createspace Independent Publishing Platform\u003cbr\u003e • Publisher Imprint: Createspace Independent Publishing Platform\u003cbr\u003e • BISAC: Coaching - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen I used to hear all the talk about affirmations, I had a tendency to think of some New Age feel good stuff that had little to do with coaching. However, the more I investigated the process of affirmations I came to realize maybe it was only the term affirmations that caused me not to take the process seriously. I mean I've always believed in the importance of self-talk and the effects it has on performance. Like most coaches, I posted daily quotes in our locker room for the team to read and recite back during practice. I know motivation is different things for different people and athletes need inspiration that is designed specifically for them. I also believed as Peter Davies says, \"Motivation is like food for the brain, you cannot get enough in one setting.\" So I started to give my players specific individual statements I asked them to say to themselves over and over. I would give them new statements at different times throughout the year based upon areas that I wanted to see them improve. I immediately saw results. My players seem more confident and our performance has improved since I instituted this process.\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45545795420311,"sku":"9781977670588","price":1322.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781977670588.webp?v=1767125713","url":"https:\/\/atlanticbooks.com\/products\/coaching-affirmations-a-coachs-guide-to-improving-individual-performance-9781977670588","provider":"Atlantic Books","version":"1.0","type":"link"}