{"product_id":"codice-superga-an-italian-fashion-story-9788891846075","title":"Codice Superga: An Italian Fashion Story","description":"\u003cp\u003e • Author(s): Maria Luisa Frisa\u003cbr\u003e • Publisher: Rizzoli International Publications\u003cbr\u003e • Publisher Imprint: Rizzoli International Publications\u003cbr\u003e • BISAC: Fashion \u0026amp; Accessories\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe design, innovation, and story of one of the most famous Italian brands in the world, Superga, dubbed the \"People's Shoes of Italy,\" and its timeless icon, the 2750 model.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn its more than a century-long history, Superga has shaped the aesthetic and functional design of sports and leisure footwear, defining the imagery of a way of life that has always kept up with the times. \u003cp\u003e\u003c\/p\u003eThis book is the first-ever monograph dedicated to the world of Superga--a world made of sports, technology, innovation, design, leisure, nature, and fashion beyond fashion. \u003cp\u003e\u003c\/p\u003eImages, memorabilia, shoes and boots, advertising campaigns, catalogs, and tidbits from the Superga archive create visual atlases that tell the story of a company that is part of Italy's national history and international culture. \u003cp\u003e\u003c\/p\u003e\"Born as a tennis shoe, perfectly interpreting the elegance of the white uniform on the court, the 2750 has become a legendary shoe: timeless, versatile, transcending epochs, generations, and fashion fads, thanks to its design and the clarity of its shape,\" writes Maria Luisa Frisa in the foreword. \u003cp\u003e\u003c\/p\u003eThe book explores Superga in relation to Italy's industrial and cultural history and also in the light of its influence on society and ways of life over time.","brand":"Rizzoli International Publications","offers":[{"title":"Paperback","offer_id":47890336415895,"sku":"9788891846075","price":4292.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788891846075.webp?v=1781179596","url":"https:\/\/atlanticbooks.com\/products\/codice-superga-an-italian-fashion-story-9788891846075","provider":"Atlantic Books","version":"1.0","type":"link"}