{"product_id":"coffee-consumption-and-industry-strategies-in-brazil-a-volume-in-the-consumer-science-and-strategic-marketing-series-9780128147214","title":"Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series","description":"\u003cp\u003e • Author(s): Luciana Florêncio de Almeida\u003cbr\u003e • Publisher: Woodhead Publishing\u003cbr\u003e • Publisher Imprint: Woodhead Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCoffee Consumption and Industry Strategies in Brazil\u003c\/i\u003e, the latest release in the \u003ci\u003eConsumer Science and Strategic Marketing \u003c\/i\u003eseries, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world.\u003c\/p\u003e \u003cp\u003eAppropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.\u003c\/p\u003e","brand":"Woodhead Publishing","offers":[{"title":"Paperback","offer_id":45310362386583,"sku":"9780128147214","price":13041.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780128147214.webp?v=1769287710","url":"https:\/\/atlanticbooks.com\/products\/coffee-consumption-and-industry-strategies-in-brazil-a-volume-in-the-consumer-science-and-strategic-marketing-series-9780128147214","provider":"Atlantic Books","version":"1.0","type":"link"}