{"product_id":"collaboration-and-co-creation-new-platforms-for-marketing-and-innovation-9781441970817","title":"Collaboration and Co-Creation: New Platforms for Marketing and Innovation","description":"\u003cp\u003e • Author(s): Gaurav Bhalla\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003ePraise for \u003cem\u003eCollaboration and Co-Creation\u003c\/em\u003e \"In today's customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company...Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation programs with their customers. A must-read for companies not wishing to get left behind!\" --Vijay Govindarajan, Earl C. Daum 1924 Professor of International Business, Tuck School of Business, Dartmouth College \"Collaboration and co-creation is the sweet spot for rethinking how companies should practice marketing and innovation...Gaurav Bhalla's book is very timely, and offers readers an effective way for building businesses around customers.\" --Nicolas Mirzayantz, Group President, Fragrances, International Flavors and Fragrances \"Companies can't afford to fake it. Customer-driven innovation has moved from the edge to become a core business practice. Gaurav Bhalla helps you understand what it takes to make this shift, and not a moment too soon.\" --John Hagel III, Co-Chairman, Deloitte Center for the Edge, and co-author, \u003cem\u003eThe Power of Pull\u003c\/em\u003e \"If running your business seems more difficult lately, reading this book will help you understand why. It will also provide insights into how collaboration and co-creation can improve your company's performance.\" --Vince Barabba, Author, \u003cem\u003eMeeting of the Minds\u003c\/em\u003e, and Founder and Chairman, Market Insight Corporation \"Gaurav Bhalla is after big game: how the world's leading institutions are connecting and collaborating with their most important asset - their customers - in novel and important ways...This book is an important one to read for any marketing, market research, or product innovation professional.\" --Steve Howe, CEO, Passenger \"Based on my research it is clear that user co-creation is a strong driver for transforming the marketing and innovation programs of those companies that dare to listen and respond. Gaurav Bhalla provides a solid framework to guide this process and a rich set of case stories to explain why and how.\" --Jacob Buur, Professor of Participatory Innovation, Research Director of SPIRE, University of Southern Denmark\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45277876879511,"sku":"9781441970817","price":4774.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781441970817.webp?v=1769289434","url":"https:\/\/atlanticbooks.com\/products\/collaboration-and-co-creation-new-platforms-for-marketing-and-innovation-9781441970817","provider":"Atlantic Books","version":"1.0","type":"link"}