{"product_id":"collaborative-ethnography-in-business-environments-9781138691544","title":"Collaborative Ethnography in Business Environments","description":"\u003cp\u003e • Author(s): Maryann McCabe\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Anthropology - Cultural \u0026amp; Social\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eargues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eaddresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ereveals the essentially dynamic process of collaborative ethnography;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eshows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46931485229207,"sku":"9781138691544","price":3902.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138691544.webp?v=1771613782","url":"https:\/\/atlanticbooks.com\/products\/collaborative-ethnography-in-business-environments-9781138691544","provider":"Atlantic Books","version":"1.0","type":"link"}